Adolphe Sax’s marketing campaign for new brass instruments

If people know only one thing about Adolphe Sax, it’s that he invented a lot of new instruments in the nineteenth century. Today, the saxophone is the most successful. That basically amounts to an ophicleide (a forerunner of the tuba with keys instead of valves) fitted with a clarinet reed. His redesign of the trombone with six independent valves, first introduced in 1852, was much more radical than any of the new instruments he invented. I’d like to look at at least part of his marketing campaign for that instrument as an illustration of his business methods. The important journal … Continue reading

Did Sax invent the saxhorn?

(Saxhorns are the top row of instruments in this 1872 advertisement) In1845, French military music reached the bottom of a long decline. The war ministry, desiring to reorganize it completely, arranged for a contest among bands with various instrumentation. The band led by Adolphe Sax won. The Belgian-born Sax had only moved to Paris and set up shop three years earlier. His quick success (largely due to the superior craftsmanship of his instruments but also to notable supporters such as Hector Berlioz) annoyed established French makers. That this upstart should win the right to reorganized French military music added insult … Continue reading