The selling of Gounod’s Faust

Who can think of Charles Gounod without thinking of Faust, one of the most successful operas of the entire nineteenth century? And yet it looked for a while like its London premiere would be a dismal failure. Impresario James Henry Mapleson learned a few days before it was scheduled that only 30 pounds worth of seats had been sold. The cashier told him that there was no sense in performing it four successive nights as scheduled, because it had attracted no interest from the public. Mapleson had another idea. No tickets to the first three performances would be offered for … Continue reading