How Tin Pan Alley transformed the popular music industry

Tin Pan Alley represents the apex of the sheet music industry in the United States. The term refers to publishers concentrated on 28th Street between Fifth and Sixth Avenue in Manhattan. They raised marketing and commercialism to unprecedented sophistication. The popular music industry traces its history back to 18th century London. Thomas Arne and other composers wrote songs specifically for a mass audience. No one had cared so much about an unsophisticaled audience before. … Continue reading

The selling of Gounod’s Faust

Who can think of Charles Gounod without thinking of Faust, one of the most successful operas of the entire nineteenth century? And yet it looked for a while like its London premiere would be a dismal failure. Impresario James Henry Mapleson learned a few days before it was scheduled that only 30 pounds worth of seats had been sold. The cashier told him that there was no sense in performing it four successive nights as scheduled, because it had attracted no interest from the public. Mapleson had another idea. No tickets to the first three performances would be offered for … Continue reading