Building an audience for symphony orchestra concerts — with video games?

According to stereotype, classical music in general and symphony orchestra concerts in particular appeal to an aging elite. That perception justifies cutting orchestras from schools, booking orchestras for school assemblies or college arts series much less frequently than in the recent past, and changing classical music radio stations to other formats. Orchestras must develop strategies for building an audience in order to survive. Here is a video about the kind of orchestral music used as the sound tracks to video games. Someone on an email list I follow sent it along. Several orchestras have presented entire concerts devoted to video … Continue reading